Your Weekly Edge In The Business Of Sports

Join sports executives and investors getting proprietary insights, curated data, and actionable strategies—delivered weekly.

Djokovic Bets Big on Biofabric: From Rehab to $100M Brand

Automation is quietly taking over the sidelines — from robotic turf tech to wearable recovery gear — redefining how performance, maintenance, and money move through modern sports.

Long Form ArticleLong Form Article

Oct 29, 2025

Robots, Sensors, and the Silent Revolution in Sports Field Management

Investors chasing edge in the sports infrastructure market may want to look down—literally. The latest investment frontier isn’t in scoreboards, suites, or streaming apps. It’s in the turf.

Weekly Round UpWeekly Round Up

Oct 23, 2025

F1’s Cash Circuit, OTT Showdowns & Gaming’s New Hybrid Beast

From billion-dollar rights to esports-betting fusion, sports and streaming are colliding fast. The new game is digital, data-driven, and global.

Long Form ArticleLong Form Article

Oct 22, 2025

Streaming’s New Power Play in Sports

In 2025, streaming platforms are expected to invest $12.5 billion in global sports media rights — a 25% year-over-year increase that will account for 20% of total media rights spend.

Weekly Round UpWeekly Round Up

Oct 16, 2025

The $525M Wrist Game, eSports Millionaires & One Olympian Hacker

From 525M wearables to $56M esports wins, sports and wellness are merging into data businesses. The new game isn’t about steps—it’s about ownership, insight, and ROI.

Long Form ArticleLong Form Article

Oct 15, 2025

The Rise of Wristwear: Why Wearables Are the Next Health Infrastructure

In 2019, just 106 million people worldwide used fitness or activity-tracking wristwear. This year, that number is projected to hit 398 million, and by 2029, it will top 525 million, according to Statista.

Weekly Round UpWeekly Round Up

Oct 09, 2025

College Sports Hit $1.3B Valuations as NIL Market Nears $2.5B

College sports are turning pro. Top programs now top $1B valuations, media rights surge past $1B, and NIL deals near $2.5B—rewriting the playbook for athletes and universities alike.

Research Deep DiveResearch Deep Dive

Oct 08, 2025

U.S. College Athletics: Balancing Tradition, Commercialization, and Athlete Empowerment in the Next Era of College Sports

College athletics is one of the most distinctive features of the U.S. higher education system, combining competition, education, and business at a scale unmatched worldwide.

Weekly Round UpWeekly Round Up

Oct 02, 2025

Inside EA’s $55B Buyout + Crypto’s Esports Takeover

EA’s record $55B LBO cements gaming as private equity’s new frontier, while crypto is rewriting esports into a $259B digital economy.

Long Form ArticleLong Form Article

Oct 01, 2025

When it comes to sponsorship ROI, soccer fans are the real MVPs

Nearly 70% of MLS, EPL, and NWSL fans say they’d pick a sponsor’s product over a rival brand—far outpacing the 50% loyalty rate among NBA, NFL, and MLB fans.

Weekly Round UpWeekly Round Up